Embedded in all of the D4AD work is the recognition that technology needs to be used differently to better serve workers and jobseekers and that the organizational culture of providers needs to change. This is particularly central to D4AD’s effort to create more equitable tools, services, and outreach to address systemic racism and economic marginalization in our workforce systems. 

D4AD also found that the project management skills required for technological aspects of tool development are different than those required for sensitively working with workers across different cultures. Technologists comfortable with building data systems are not often the right people to lead community outreach, and obviously vice-versa. As organizations work to enhance the value of the technology, they also must work with individuals to shift patterns of behavior and the way in which they interact with and approach the topic of career and academic exploration. The dual focus on technology and culture change might require a dual approach to management, with a project manager in charge of the technical build and separate leadership for the change management efforts.