A focus on communications should begin early in the overall planning process with an intentional focus promoting more equitable access to workforce development and training tools and programs. Communications also need to be continually updated based on user feedback and to address changes in the economy, workers lives, and new opportunities to bring more social capital into the work. 

• Engage jobseekers and worker advocates in the development of tools, resources, and outreach strategies.

• Partner with community-based organizations and community leaders who are trusted messengers and can help communicate with hard-to-reach populations.

• Customize outreach and develop culturally sensitive messages to reach diverse target groups.

• Focus on worker assets and strive to counter messages focused on deficiencies and limitations.

• Create and test messages that speak to jobseeker values, needs, and aspirations.

• Feature workers who are representative of those you serve so that workers can see themselves and feel validated and inspired by career paths.

• Provide information that is personal, relevant, and timely with tasks that are narrowly focused and easily acted upon.

• Focus technology-based outreach on mobile devices and communicate concise information with simple, directed tasks.

• Keep stakeholders engaged through a planned sequence of tasks related to job-seeking and skill-development that build from simple to more complex.

• Communicate about early wins to show progress and benefits and build buy-in.

• Target employers as well as workers and jobseekers in outreach campaigns.